Two local women weave themselves into sewing history –

What a great idea!!! This is such and innovative marketing tool. I’m sorry I missed it but will be looking for more opportunities such as this and hope to involve my readers.

See the story below:

Two local women weave themselves into sewing history

Two local women weave themselves into sewing history – View –

  • Nancy Bleuer was one of more than12,000  people nationwide who participated in the largest consumer sewing event on the weekend of May 7 to help get the word out about a new machine.


Posted: May 24, 2011 | 12:17 a.m.

Two Paradise women were part of a little sewing history recently when they joined more than 12,000 sewers participating in the largest nationwide consumer sewing event, a Singer-brand representative said.

Singer cast a wide net via popular consumer party website for people to host sewing events the weekend of May 7. More than 800 hosts in 37 states answered the call to talk Singer and sew together.

Local teachers and mothers Nancy Bleuer and Xela McArthur hosted separate parties during the weekend. The women have hosted other affairs, which promote in-home parties where a brand or product is the focus. The product’s company sends freebies and coupons for hosts and guests to try to sometimes submit feedback.

“This is the updated version of a Tupperware party,” Bleuer said.

The women have hosted other promotional parties for friends and family, with products ranging from TruMoo Milk and Philadelphia Cream Cheese to dry-erase markers and fitness DVDs . The Singer party included tutorials of a new sewing machine, and guests received a coupon to buy their own.

Bleuer and McArthur purchased the machines, too .

McArthur said that she applies to host parties only when she really likes a product. She fancies herself a sewer but doesn’t have much time to sew lately as a mom of two.

“With this machine, it’ll make it more convenient to have time to sew,” she said.

She is waiting to host an Expo-brand dry-erase board party because her family can get involved.

“My kids have seen us do the parties, and they want to join,” she said.

Bleuer has hosted five shindigs, and she was to the point about why it appeals to her.

“I like free stuff,” she said. “I’m a couponer, and that’s one thing that’s really neat about it. You get a whole bunch of coupons in the box.”

House Party Inc., which runs, is an experiential marketing services company that works with such industries as consumer packaged goods, food and beverage, television, theatrical releases, consumer electronics, pharmaceutical, toys and games and automotive.

The machine being promoted at the May 7 parties was the Singer Confidence Stylist 7467S sewing machine.

For more information, visit

Contact Centennial and Paradise View reporter Maggie Lillis at or 477-3839.

One thought on “Two local women weave themselves into sewing history –

  1. Great article! We are hosting one of these at our next DC Threads Sewing Lounge (June 11th)! Singer and Joann’s Fabrics were incredible generous with all the SWAG they sent along! Will be great to test drive the new Singer!

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